Hypnosis is defined as a state of mind characterized by heightened suggestibility and receptivity to positive direction. Contrary to popular belief, hypnosis is not mind control. All hypnosis is really self-hypnosis and over 90% of the population can be hypnotized should they choose to be. Leading authoritative sources have shown the power and benefit of hypnosis including the Mayo Clinic, National Institutes of Health, the American Medical Association (AMA), publications such as Scientific American, Time, U.S. News and World Report, Reader’s Digest, and Business Week, and major TV networks including ABC, CBS, and NBC.

The AMA has officially recognized hypnosis as a beneficial treatment for over 40 years. In a review of literature published in Psychotherapy magazine (Volume 7, Number 1, Alfred A Barrios, PhD) various therapy techniques were profiled. The greatest success in providing lasting change occurred with hypnosis (93% recovery), followed by Behavior Therapy (72% recovery), and then Psychotherapy (38% recovery).

Hypnosis is often linked to the state of trance. We enter into various trance states naturally every day, such as when we are very focused on a television program and we don't notice the phone ringing at first, or when we are driving and suddenly realize we don't remember the last few miles even though we are sure we were paying attention and doing everything right. Hypnosis and trance can be used to contact and utilize the power of the unconscious mind to help make rapid, permanent positive changes in ourselves.

Hypnosis is effective especially when combined with other techniques such as Neuro Linguistic Programming (NLP) to release the things that are holding you back and to reinforce the good behavior you want. For example our success rate in sports hypnosis is over 95% and for stop smoking over 90%.